Senior Manager - Field Sales, Conferences, & Events | Austin, TX (In-Office)

Role Summary
Own Utility Profit’s conference and event channel end-to-end, from revenue strategy to on-site execution. This role carries a revenue quota and will be directly responsible for generating pipeline, closing deals, and expanding existing accounts through in-person events. You will lead everything from selecting conferences to executing on-site experiences — and you’ll personally engage prospects and customers to hit revenue targets.

Your compensation will include base salary plus commission tied to event-generated revenue.

This is a hands-on, quota-carrying role requiring proven experience both selling in-person and managing complex event operations.

Core Responsibilities

Revenue Generation & Sales Enablement

• Carry and achieve a revenue quota tied to conferences and events.
  Engage directly with prospects and customers at events to qualify leads, present solutions, and close deals.

• Partner with Sales leadership on pre-event targeting, territory alignment, and meeting booking.

• Drive upsell and cross-sell motions with Customer Success (e.g., promoting new features, adoption campaigns like renters insurance).

• Develop post-event follow-up processes that accelerate pipeline conversion.

Strategy & Planning

• Build an annual events calendar that prioritizes revenue impact and target audience reach.

• Select conferences and sponsorships based on ROI potential.
  Align event strategy with sales and product marketing leadership.
  Create repeatable playbooks to scale event execution.

Event Logistics & Execution

• Manage venue selection, sponsorship negotiations, vendor contracts, and travel.

• Oversee booth setup, signage, promotional materials, and technology.

• Organize high-impact ancillary events (happy hours, customer dinners, VIP meetings).

Measurement & Optimization

• Track and report on event-attributed pipeline, closed revenue, CAC, and ROI.

• Continuously refine the event mix, messaging, and engagement strategies based on performance.

Qualifications

• 4+ years in field marketing, event-based sales, or conference management with measurable revenue results.

• Proven ability to close business from event leads.

• Strong ability to operate independently in both strategic and tactical capacities.

• Skilled at building relationships with senior decision-makers in-person.

• Comfortable managing end-to-end event operations.

• Able to travel ~30–40% of the time.

Success in This Role Looks Like

• You meet your revenue and CAC goals.

• Every conference produces measurable ROI in the form of qualified leads, customer expansions, or strategic partnerships.

• Events are executed flawlessly, on time, and on budget, with a repeatable process in place.

• Sales and CS teams consistently report that events create meaningful opportunities and accelerate deals.

• The Utility Profit brand is visible, consistent, and differentiated at every in-person event.